“Strategy without tactics is the slowest route in victory”
An entrepreneur will typically run a small to medium enterprise. Stereotypically speaking, that type of personality is excited by new opportunities. Having a marketing plan will keep you focused and on track with your goals. It will get your business to where you want to go much quicker, and it will be more cost-effective, as you won’t be throwing unorganised cash at a strategy you’re not sure will work.
A marketing plan will compliment your existing business strategy and will provide you with transparency, clarity, and consistency
It is the glue that sticks everything together, and it ensures that the right activity is taking place at the right time to the right audience and the proper channels.
The basic guidelines to a marketing plan. Can you answer these questions?