Days clothing brand has been a Local to the Byron Shire since 2017. Days always wanted to remain different from the rest. In 2017 Days did their first photoshoot where they used friends of the label to model the clothes and incorporated plus size models. Unfortunately, due to illness, Days had to step back and re-group. 


 Days came to NRD with the passion for rebranding in a different light. There were so many beautiful Linen brands now; how could Days stand out from the rest? Days is a little rebellious to your typical brand; beautiful linen wear brand. So here started our journey of creativity.  



Days approached NRD to do a complete REBRAND. Which involve Logo, Brand Guide, Website, Instagram – look and feel, clothing tags and brand touch points. 

We started with a group strategy sessions, from here NRD took the reins and developed a target market and personas and the ‘4’ business basics behind the brand; Unique Selling Point, Mission and Vision Statement along with the Values of the brand. 


This provided NRD with the foundation to further develop the brand guide, along with the assets, copywrite for the website (SEO Optimised), brand and swing tags, and packaging.




Logo Design Fashion


Contents of What NRD Developed with Inspiration



“It’s not only fashion, it’s a culture, a culture of women embracing women showcasing their unique self through Days.”

‘It’s an attitude” A love for appreciation and understanding with a combined love for inclusivity and education. Days is paving the way forward for women…

For more information about our copy Click Here


Instagram and Touch Points