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Rebrand - Fashion

Positioning, Rebrand and Website Design

Before

Logo Design Fashion

After

The Brand

We were approached by days to re-establish their online digital presence across their website. 

The NRD Approach

We started with a brainstorming session with the client. We found that their vision was opposite to how they were currently representing themselves in the market. We worked together to create a brand direction aligning with their passion and business objectives. 

 

NRD moved forward, creating the final brand direction, logo, and website. 

Days Values

Ethical & Sustainable

Made in Australia

We ensure that Days follow sustainable practices throughout our supply chain. We only use Oeko-Tex 100 and GOTS approved fabrics. These certifications ensure that our materials contain zero harmful chemicals to human health. We reduce and reuse throughout our supply chain: all our garment tags are made from recycled satin, fabric remanents, and plantable paper. We use recycled tissue, fabric remanents, and post using compostable hero packaging. We’re an official Australian Made Licensee; our garments are made locally and on the southern end of the Gold Coast.

Inclusive

We believe in supporting all women

We believe in supporting all women

Days believes that beauty doesn’t begin with the size of your clothing, and we believe beauty comes from strength.Our foundation pieces have been designed to work with all body shapes. We want to provide a uniquely beautiful foundation for each woman. Our considered staples are the foundation of your style whether you; embrace a bohemian feel, a Byron white linen vibe, a casual corporate look, or an edgy feel.Our foundation pieces are to support your unique style and show you that your strength is your beauty.

Slow Fashion

We started with a brainstorming session with the client. We found that their vision was opposite to how they were currently representing themselves in the market. We worked together to create a brand direction aligning with their passion and business objectives. 

 

NRD moved forward, creating the final brand direction, logo, and website. 

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